Who we are
Drink More…Water is the new campaign of Responsible Party.
Responsible Party was launched in 2009 and is the result of a unique partnership
between Erasmus Student Network (ESN), the biggest student association in Europe, and Pernod Ricard, the world’s second-largest wine and spirits seller in the world.
What is all about?
The programme aims at reducing alcohol-related harm and raising awareness about responsible alcohol consumption, through online campaigns and on the ground activations.
The programme is at the heart of the Sustainable and Responsible (S&R) strategy of Pernod Ricard who has a strong commitment to responsible drinking and believes that there can be no conviviality in excess.
Chronology
Launch of the programme
Born from the idea that events are even better if they are enjoyed responsibly, Responsible Party has from the start been the leading pan-European program tackling binge drinking among young adults — and still is.
Collaboration with Lausanne
It all started as a collaboration between Pernod Ricard and the Ecole Hôtelière de Lausanne. The school was working on a compilation of best practices on responsible consumption during student events.
Partnership with ESN
Created in partnership with Erasmus Student Network, an EU-funded non-profit
organization,Responsible Party is today a unique program which actively fights against the misuse of alcohol.
Our success
Getting young adults to drink more water!
To date, more than 470.100 students have experienced the Responsible Party phenomenon in 33 countries. This comes to millions of hours spent celebrating, dancing, socializing and maybe more importantly: creating memories. Through the Drink More Water digital campaign, we have reached more than 110 million people on 3 continents so far, and it’s still growing.*
Responsible Party was scientifically and independently evaluated by the French Foundation for Alcohol Research. More than 42,000 university students replied to the questionnaire.
*Results as of March 2022
88%
consider it
useful
61.4%
reported
a modification of their
alcohol-related behaviors
74.5%
considered that distribution of water and responsible drinking message as clear and useful
Our partners & supporters
We aim to co-create
The programme is tailor-made and built together with our partners.
It is implemented in cooperation with people acting for the common good and it works thanks to two-way collaboration.
Erasmus Student Network is the biggest and most important European student organization. This is our historical partner since the launch of the program. Together we share values such as Unity in Diversity, Students helping Students, Fun in Friendship and Respect, an international outlook on life and an open, tolerant mindset. Since 2009, we have co-created thousands of parties together in more than 30 countries.
A global forum for young leader which identifies, promotes and connects the world’s most impactful young leaders to create a better world, with more responsible, more effective leadership. An unrivalled platform to effect change at a global level, with more than 10,000 Ambassadors in the network, driving innovation worldwide.
