Discover
Responsible Party has launched a new digital campaign, pursuing its commitment to promoting responsible alcohol consumption and combatting binge drinking among young adults in Europe and beyond.
Opting for a disruptive approach, we aim at raising awareness on the consequence of harmful behaviors and reminding all young adults of the importance of water and hydration while drinking alcohol.
Building on our 15 – year experience on the field, we believe in empowering you to make the right choice.
In a few words, we want to encourage you to drink
more... water
Check out our guides and resources
for safer drinking below.
Water is a key element to:
- Help your body to process alcohol
- Help to keep your brain safe
However, responsible drinking encapsulates other elements such as food, moderation, respect…
discover the campaign
We have developed assets in digital and print
You’ll find here a selection of sources:
DIGITAL
SHORT
VIDEO
DIGITAL
LONG
VIDEO
- Demonstrating water can reduce harm related risks.
Dehydration Affects Brain Structure and Function in Healthy Adolescents. - Giving more insights on the GenZ
Gen Z in the new normal.
“Youth in pandemic”, Vice. - Proving the effects of prevention campaigns
Responsible party evaluation
You’ll find here a selection of sources:
- Demonstrating water can reduce harm related risks.
The effects of dehydration, moderate alcohol consumption, and rehydration on cognitive functions. Dehydration Affects Brain Structure and Function in Healthy Adolescents.
- Giving more insights on the GenZ
Gen Z in the new normal.
“Youth in pandemic”, Vice.
- Proving the effects of prevention campaigns Responsible party evaluation
manifesto
Our goal is simple.
We’ll help you enjoy life to the fullest, without overdoing it or binge drinking.
We believe we can make a difference and offer a better environment for everyone to enjoy the world with one simple and effective message: DRINK MORE WATER.
What we do
- Raising awareness on the effects of binge drinking
- Reducing the alcohol related harm during events
The way we do it
Empowerment
in people we trust
We empower young adults to raise awareness amongst their peers.
In the end, young adults are the only ones to decide for themselves. So everyone can actively engineer memorable events.
Never killjoys Goodwill &
good mindset
We speak to the Gen-Z directly, without being patronizing.
Through a peer to peer approach we can give the necessary information in a clear & simple way for young adults to decide for themselves.
Sustainability
we love our planet
We empower party-goers as well as our Teams and Ambassadors so they can actively engineer memorable events. As Today is already Tomorrow, As we believe we can make a difference and help bring about a better world, we host responsibly, for our guests and our planet, to have a more sustainable party by creating less waste.
We love our planet and place a premium on sustainability. We take a 360° approach and together with our partners we are committed to building a more sustainable and healthy future with young people and for young people, by avoiding unnecessary objects and promoting a way of life that respects people and the environment.
Water distribution
Making sure events run smoothly
We ensure the availability of free water at all events we partner with. By distributing water, along with informative and responsible material and nice goodies, the Ambassadors inform their peers how to make responsible decisions and enjoy alcoholic beverages responsibly ensuring the event runs smoothly.
